Wednesday, November 22, 2006

Welcome to the UberNews

One civil war ends, another's about to begin. A coup is supressed off the African coast, a Russian spy in London is poisoned by a secret network, and an international consortium takes on this century's biggest scientific challenge. It's the future of news people!

News is the old "reality TV"- and to compete with new realities where we can sniff up the full buffet of human emotions- anger, betrayal or embarassment- news has got to get more of a "hook". Simply put, the world must "liven up" if it is to win the ratings. People want to see mystery guests, Holiday Special Events, and sometimes you just need to move the whole thing to a tropical island. The Audience demands it- and Premium Members will pay for it. That's right, exclusive wars, pay-per view scandals, history being shaped for a flat cable fee.

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